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Hannah
Apperley
How rebuilding a Google Ads account around real sales calls turned wasted spend into booked consultations, at a fraction of her target cost per client.
← All case studies
Google Ads
Hypnotherapy & coaching
Hannah Apperley
How rebuilding a Google Ads account around real sales calls turned wasted spend into booked consultations, at a fraction of her target cost per client.
AT A GLANCE
CLIENT
Hannah Apperley
SECTOR
Hypnotherapy & coaching
CHANNEL
Google Ads
WHAT WE DID
Audit, strategy, tracking, build and optimisation
AT A GLANCE
CLIENT
Hannah Apperley
SECTOR
Hypnotherapy & coaching
CHANNEL
Google Ads
WHAT WE DID
Audit, strategy, tracking, build and optimisation
THE WORK
What we did
Rebuilding a Google Ads account around real sales calls.
01
02
03
04
05
Google Ads audit
Paid ads strategy
Conversion tracking
Search campaign build
Ongoing optimisation
THE WORK
What we did
Rebuilding a Google Ads account around real sales calls.
01
Google Ads audit
02
Paid ads strategy
03
Conversion tracking
04
Search campaign build
05
Ongoing optimisation
RESULTS
Results
£16
per sales call after optimisation, against a £40 target per client
TARGET PER CLIENT
ACTUAL PER SALES CALL
£16
£40
CLICK-THROUGH RATE
4.6×
Before
After
CONVERSION RATE
2.2×
Before
After
CONSULTATION CALLS
76
higher click-through rate
1.02%
higher conversion rate
booked through the new campaign
2.08%
4.66%
4.55%
RESULTS
Results
£16
per sales call after optimisation, against a £40 target per client
TARGET PER CLIENT
ACTUAL PER SALES CALL
£16
£40
CLICK-THROUGH RATE
4.6×
Before
After
CONVERSION RATE
2.2×
Before
After
CONSULTATION CALLS
76
higher click-through rate
1.02%
higher conversion rate
booked through the new campaign
2.08%
4.66%
4.55%
“
Knowledgeable and helpful when it came to setting up my Google Ads. He set me up with a new ad and over the last couple of weeks I have had about 5 or 6 conversions already.
★★★★★
Hannah Apperley
Google review
SERVICES USED
Paid Advertising
Paid advertising on Meta, Google and LinkedIn.
→
“
Knowledgeable and helpful when it came to setting up my Google Ads. He set me up with a new ad and over the last couple of weeks I have had about 5 or 6 conversions already.
★★★★★
Hannah Apperley
Google review
SERVICES USED
Paid Advertising
→
Paid advertising on Meta, Google and LinkedIn.
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2 years trading · 60+ clients · Henley-on-Thames
The right amount of support
No obligation either way
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Call 01491 714016
2 years trading · 60+ clients · Henley-on-Thames
Free intro call
The right amount of support
No obligation either way
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2 years trading · 60+ clients